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All right. So, thanks, Daniel. Thank you, Russell for doing this interview. Thank you to my 2 sponsors, which are Toptal.com/ Mixergy and lastly Acuity Scheduling.com/ Mixergy. Cool. Thanks, Russell. Russell: Thank you. Andrew: You bet. Thank you all for listening. Bye, everyone.
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Credit: Russell Brunson Russell Brunson For a lot of, Silicon Valley is a hotbed of technological efficiency, bursting with a sea of startups, each demanding the attention of both customers and endeavor capitalists. Yet, situated some 670 miles northeast from the world’s most infamous birther of global tech leviathans and newly-minted startups, sits a little town in Boise, Idaho, which is now house to among the hottest Saa S business on the planet.
There was no one there to make suggestions on sales methods or attempt to influence Brunson’s organisation strategy to scale or flesh-out the platform in any shape or manner. Nope. Not one. Brunson was on his own. However, Click Funnels, which was totally self-funded by Brunson’s Etison, LLC, released amidst a dazzle of emails that sent sizzling sales copy, enticing over 1 million people on his list to join his latest venture.
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Over one million individuals. That’s the size of Brunson’s email list. And it’s growing more powerful by the day. The competitive advantage that Brunson holds over your average founder is among deep entrenchment in the internet marketing space. He lives, breathes and feeds off of the analytics, able to diligently scrutinize sales copy, firmly twist and create high-converting offers, and pick apart the resultant traffic up until he’s created a proverbial atm.
Yes, this is the stuff of legends. This is what dreams are made of. This is what attracts those hesitant 9-to-5’ers who picture a life lived according to their own means, one beyond all the business red-tape and administrations of careerism. As somebody who’s fluent and deeply embedded in the internet marketing area, I’ve been drawn to Brunson’s drawl for a long time now.
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In this field filled with one-hit marvels and smoke-and-mirror shows, a person like Brunson stands apart. In fact, anybody in any market who works to add value most importantly will increase to the top. Which’s exactly what Brunson has always aimed to do– to include value to the lives of business owners looking to untether the cord from a full-time job that has them at the mercy of their corporate overlords.
I’ll admit. I have actually been drawn into Brunson’s hypnotizing webinars and well-place advertisements that beckon millions to join and salute his causes. I have actually long heard that voice, which is now a staple on social networks sites, even being touted and promoted by the likes of the greats such as Anthony Robbins, Frank Kern and many others.
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He knew he needed to leverage the power of this thing called the web, but simply didn’t know rather how he was going to do it. In an U.S.A. Today and Amazon best-selling book released several years back entitled, Dot Com Secrets, Brunson broke down his earliest frustrations with these so-called web services.
He was a tinker. Always trying to figure things out. However in among his earliest businesses, Brunson explains to me that things didn’t go quite as prepared. Back in 2002, while still going to Boise State, and as a married newlywed, Brunson’s desires to make cash online led him to releasing an organisation that landed him in hot water.
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Everybody had a pager. Which got Brunson believing. He chose to develop a Do It Yourself screen projector for the wall. The parts cost him $10 and he knew he might offer it for $40. He printed out a lot of flyers and started putting them on cars and trucks with his bro until school security caught him and shut down his endeavor.
His pager was sounding off the hook. Each time it went off, he knew he had made another $40. That got him believing even more. Why not develop a little pamphlet that would teach individuals how they could make $40 every time their pager called? The lightbulbs were going off in his mind and he knew he had a brilliant concept.
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Then, in order to reach out to the masses, he got a DVD of one million “spam-free” e-mail addresses and crafted an e-mail to offer his guide on how anyone might make $40 whenever their page went off. He believed it was brilliant. The night prior to he sent out his massive e-mail blast, back when dial-up modems were still commonplace, Brunson informed his partner not to stress over anything.
And he ensured his spouse that she was going to be able to quit her job and that all their money issues would be resolved. Prior to going to sleep, he setup the system and the e-mails started going off one by one. It ran the whole night. In the early morning, his spouse needed to make a call, so he needed to detach the internet given that it was run over the phone.
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It was his ISP. The male on the other end was shrieking at Brunson, informing him about all the complaints they had actually gotten and they had tracked those emails to his web account. Brunson swore they were spam-free e-mail addresses. However that didn’t matter. His web was efficiently cut off, leaving him maimed and not able to get back online.
Brunson slipped into an anxiety and told his other half not to quit her day job simply yet. Later that day, he headed to the library to inspect his messages. Little did he know that his experiment had worked. Although his ISP closed down his account, there were 30 orders for his brochure and money sitting in his Pay Pal account.
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Click Funnels Today After his earlier frustrations, Brunson’s organisations took off. He had the ability to fashion a business out of practically anything. He even made numerous thousands of dollars by offering a potato weapon guide on how to build a potato weapon, total with schematics and DVD. Yes, a potato weapon.