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So, I hope you go sign up and then do what they’re expecting and I’m anticipating, which is stop getting the word out about this fantastic company– Toptal.com/ Mixergy. You were pointing out how you went to a white boards and you stated, “I believe it should do this, this, this, this, and this.” I’m questioning how you understood which of those features to include and which ones to back out.
How did you understand what to consist of? Russell: Yeah. So, initially when we initially mapped it out, we type of simplified there were 3 core things we wanted to do inside of Click Funnels. We even provided little names. The first is Click Funnels, which is the capability to develop funnels.
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Our next code name was backpack. That was going to be the affiliate platform. The 3rd thing was like it would be cool to have email auto-responders and text and have the ability to have smart funnels that can alter on the fly. That was our more advanced function set, so we called that actionetics.
Like you stated, we don’t begin with everything. That was the big thing to try to tackle. So, initially, we desire funnels. We just desired something– all the sales funnels we ‘d developed over the last ten years, there were many similarities, right? There were probably perhaps a handful of various kinds of funnels, however besides that, things are extremely comparable regularly.
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So, that was our biggest focus. There are a lot of page home builders on the marketplace. As you understand, there are lots of them. I do not believe the world wanted or required another page builder. We desired something that resembled the next level. Andrew: So, what are you speaking about? You needed to have a one-page landing page with an email opt-in.
Andrew: And then after that what else did you want? Russell: The next page is we wished to have a sales page, so offering your service or product. Andrew: Okay. Russell: Typically after somebody purchases something– for us, a great deal of our marketing, we sell really low ticket things. I have my book that we offer.
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You simply cover shipping and handling. So, it’s really low ticket just to get somebody in the door. They purchase the book. But then the next page, we resemble, “You purchased the book. How would you like our traffic course for $200 and have the ability to one-click upsell?” Andrew: That was all going to happen in the same flow? Russell: Yeah.
So, just something that would include what we had and like 98% of all of our sales funnels were quite comparable. We needed something that would create those truly quick and really simple. If we might do that, I resembled then for us internally, that’s two of the three months it takes us simply to construct that piece.
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Now we’ve simply got to do the polishing and the copy and the video and all the little pieces that you need kind of towards the end. Andrew: No email, though? Russell: Initially we didn’t do any email, no. We concentrated on combination. Since right now, we want to be the very best funnel company in the world and we’ll let other individuals fret about the e-mail.
That’s how we introduced at first. We didn’t have any sort of shopping cart ability initially. It was simply pages and you ‘d have to link to some external shopping cart. Andrew: Oh, truly? That wasn’t your shopping cart? Russell: In the beginning it wasn’t. It is now. So, now we built our own internal that integrates with Stripe and Braintree, things like that.
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It was just funnels and then you get a link out to external order forms. Andrew: I see an old image from your website. It states, “Squeeze page to sales page to order verification page to download page– we take care of all of it.” That’s the important things that it was and after that all these various integrations, like you said, for various email companies like Mail Chimp, AWeber and even Mad Mimi.
Now you’ve got your whole– in fact, how did you understand what functions? Were you believing mainly about yourself or were you thinking of your clients who were getting training from you about how to begin a service? Russell: So, it was a little bit of both. We’ve listened extremely cautious to client feedback.
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You’re missing the right thing.” We kind of had a vision of where we desired to go based upon our experience of doing it numerous times. Along the method we listened to people as well. The entire shopping cart thing was coming out of individuals saying, “Everything is here.
I do not want this part of it.” So, it’s kind of a mix of that. A huge part of it is definitely like we have a vision of where we want to go. We’re not there yet. We have actually had a number of offers currently to purchase the company. Our reaction has remained in our mind, there’s a vision for where we’re going.
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We’re having a lot enjoyable that it’s not even something that till we feel like we’ve finished our vision, it’s not even interesting, you understand what I suggest? That’s so much larger for us than any of the cash or other parts that feature it. Andrew: All right. So, let’s speak about getting the first users.
So, I have my own consumer list of entrepreneurs that we have actually been working with for a long period of time. So, that was the preliminary beta launch. We opened it up– I think we had the signup procedure open for like 4 or 5 days. We said, “This is a new tool. It’s going to be amazing.
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Come on in and let us know your thoughts.” So, we opened it up for totally free. They needed to put a credit card in, but we didn’t charge for– I think the very first one resembled 60 days or something just so they could come in. So, we opened it up and I think we had a couple hundred people that came in and then we shut down the doors just to see what occurred.